Who Are We
We are Lohen Ltd and can be contacted on the below contact details:
- Email: [email protected]
- Telephone: 01785 859 999
- Address: Unit 11 Raleigh Hall Industrial Estate, Eccleshall, Stafford, Staffordshire, ST21 6JL
- Company number: 05163677
Why do we collect and use your personal information
We collect and use your personal information (namely, your full name, address, telephone contact details, email address) in order for us to process the purchase of one of our vehicles including to facilitate credit from one of the lenders or brokers on our panel to purchase one of our vehicles.
We collect and use your personal information (namely, your full name, address, confirmation of whether you have had any motoring accident or claims in the last 3 years and any criminal convictions or road traffic act offences, time in and time out) to provide you with an accompanied or unaccompanied test drive service or courtesy vehicle.
We collect and use your personal information (namely, your full name, address, contact details and vehicle details) to provide you with vehicle maintenance services.
We operate CCTVs on our premises which collect live images of you for monitoring and security purposes.
We collect and use your personal information (namely, your full name, address, email address and telephone contact details) to contact you about similar products and services that you may be interested in. Please note that you will have the opportunity to unsubscribe on each email marketing communication. You are also able to object to the use of your personal information for marketing purposes at any time and at no costs.
As part of our marketing purpose we use Google Analytics to collect information such as the pages on our website which you view, the number of pages you view per session, the sales value and products sold to you, the source of direction to our website and the time you spend on our website. This information is analysed to enable us to ensure that we maintain a suitable marketing strategy.
What happens if I do not provide my personal information
We need your personal information in order to provide our parts and vehicle sales and maintenance service to you including the facilitation of credit (where required). If we do not collect your personal information we will not be able to provide our services to you.
Who will we share your personal information with
We will share your personal information with the lenders or brokers on our panel if you propose to fund the purchase by finance.
We will share your personal information with third party marketing companies (namely, a mailshot and email marketing company) who will contact you on our behalf to communicate our products and services that may be of interest to you.
We may share your personal information with regulatory authorities such as HMRC and the Financial Conduct Authority where required to do so by law.
How long will we store your personal information
We will store your personal information for up to 10 years for warranty purposes. This is to enable us to action any manufacturer recall requests within the 10 year period.
We will store your invoice details for vehicle sales, servicing and parts for up to 6 years for HMRC compliance purposes.
We will store CCTV recordings for 14-day cycles until subsequent records override the previous recordings.
We will store your full name and contact details for marketing purposes until you communicate an objection to this use of your personal information or until you unsubscribe to any of our marketing communications.
What are your rights in relation to your personal information
Right to access
You have the right to request copies of the personal information we hold about you at any time.
Right to rectification
You have the right to request that we correct any inaccurate personal information we hold about you.
Right to erasure
You have the right to request that we delete your personal information from our records.
Please note that we will not be able to delete your personal information whilst we are still providing our services to you. We will be able to delete your personal information once you cancel the service or once the service is completed.
Right to restrict processing
You have the right to request that we restrict how we use your personal information.
Right to object
You have the right to object to the collection and use of your personal information at any time.
Right to data portability
You have the right to obtain a copy of your personal information in a legible and compatible format such as Excel or Word.
How can I exercise my rights in relation to my personal information
You can exercise all of your rights by contacting us on any of the above contact details.
How do I lodge a complaint about the use of my personal information
You can lodge a complaint with us directly by contacting us on one of the above contact details.
You also have the right to lodge a complaint directly with the Information Commissioner’s Office (ICO). The ICO are the regulator who makes sure that we use your personal information in a lawful way.
You can lodge a complaint with the ICO by following this link https://ico.org.uk/concerns/or calling the ICO on 0303 123 1113.