About Us

Some might argue car modification isn’t essential, that it’s a pure indulgence: Lohen couldn’t agree more. But while the more traditional car drivers out there simply trundle from A to B, we’re dominating the fast lane with you, helping you turn every journey into an experience.

Our passion for modification encompasses every stage of the process, from visualisation through to completion. Nothing pleases us more than helping you plan the car of your dreams, working on it, and it all culminating in you driving away a MINI we’re both delighted to be associated with.

At Lohen, we take enormous pride in our customer service record. Some people tend to forget communication is a two-way street but we’re mindful to balance listening and talking. After all, what use is us recommending a product if we haven’t first paid full attention to your needs?

What does customer satisfaction actually mean? Plenty of companies talk the talk with buzz words like friendly, polite, value for money, but many fall very short of the finishing line.

Not Lohen. Our motivation is to continually surpass expectation with welcoming, responsive and authoritative performance. But don’t just take our word for it: our devoted returning customers are proof positive that this New MINI specialist can certainly walk the walk.

We’re also not in the business of the unnecessary. Lohen never pushes for the sale if it isn’t crucial, and we won’t sell you something ‘just because’. Our timing, estimates and prices are as accurate, yet realistic, as possible because we believe consumer satisfaction comes from honest, precise information.

Attention to detail and absolute satisfaction are at the forefront of our mind in all we do. We purposely don’t endorse an endless supply of products because we want to provide the most select, innovative items to give your MINI the edge you’re looking for.

As you’d expect, Lohen’s skills cover all the bases. Whatever your model, Gen1 or Gen2, we delight in providing superior advice and assistance. We’re based in Eccleshall, Staffordshire and have excellent engineers and facilities, including support from top race specialists James Watt Automotive.

Our ultimate aim? To create a MINI as unique as you are. If you’re looking for a truly individual experience then believe us, your search ends here.